
Most Innovative Graphic and Web Design Trends in 2023
Reading Time: 4 minutes
Last updated: November 9, 2022
Trends for 2023
Orianna Couture brings you predicted trends for 2023 to, on your own way, incorporate in your online presence. Clever graphic and web design can make a brand's cultural footprint far bigger than just their identity. It can make brands impress, inform, persuade or even educate. It is about telling the story through unique combinations of colors, shapes, words and forms. Digital world is in state of constant evolution, led by technological progress. Many elements of graphic and web design that used to be modern, just don’t work anymore and they are getting replaced by other trends and tendencies.
Here we summarize some of the expected trends for 2023 making a major impact in the online world in following years. Join us in series articles exploring designer trends arriving in following year.
-
Come to the dark side! - Dark themes beyond UI
Duck Duck go home page
Although the dark themes were initially designed for gadgets, it slowly began to emerge in social networks world and in 2023 we will see dark themes being used in websites as well. Having two different themes (light and dark) at the website is marked as competitive advantage but only if properly done. Dark theme must be cleverly included in design to avoid interference with normal perception of the content and functionalities of the website.
-
'90s and 2000s Nostalgia Trends for 2023

Retro trends is something we love coming to as the motives and images that have been familiar to people for many years by definition give vibe of peace and a feeling of nostalgia. As 80s slowly fade away from trends, 90s and 00s are now in spotlight. For some 00s, are not retro, but let’s face it, it was 20-ish years ago and for today's generation, the "retro" style may seem completely new but it is definitely eye-catching. Neon colors, CD textures and bright shades, skeuomorphism and pixelated designs are all back in style. Vibrant nostalgia was a huge trend in 2022 in the world of graphic design and I see it sticking around for 2023.
-
Art Deco as inspiration for 2023

We are firmly in 20s of 21st century so its somewhat poetic to have glorious style of 20s of 20th century appear in new inspirations. The style was used in architecture and design, appearing in all sorts of mediums, from jewelry and fashion to furniture. And now, it’s making a comeback in the world of web design. Art Deco is a classic, colorful and ornate interior design that is totally a counter-movement to the increasingly minimalist trends.This style can be characterized by the following details: patterned, decorative, ruled and ornamental. All of these are suitable for a beautiful picture and this trend shows up well in web design where geometric shapes will help to reduce visual stress by creating subtle solutions. Art Deco is also a very bold style, so it’s important not to overuse it, its perfectly suitable for web elements and details.
-
Brutalism and Anti-Design as trends for 2023

When you see the word Brutalism most of the readers will think of gigantic concrete buildings of post-soviet world but in 2023 brutalism trends and anti-design concepts give the most daring ones possibility to express like never before. This style practically crude and unrefined in expression. Such a trend makes it possible for you not to hold back the most daring and unusual solutions, moving the progress. Designing can discard the notions a traditional design of the site, pages, adding bold colors and combinations. It emphasizes sharp edges, raw materials, and singular colors. The lack of details means websites run faster and require less upkeep, while still attracting new eyes to your business.
-
Drawings in branding

Quick sketches, drawings and abstracts as fundamental elements of branding ruled as designer direction in 2022 and previous years. In 2023, it takes on graphic and webdesign in pursuit for originality and personal approach. Motives can be any kind and nature, from geometrical figures and shapes to human faces and abstract, quick sketches fulfill this goal. Doodles are a great way to add a personal touch to your designs, and they can also be used to convey important messages. Such a trend can be adapted to any sphere, projects and can be used for everything from creating fun and interesting patterns to illustrating complex concepts.